THE SALES OPS EFFECT
Become the confident and strategic leader you are.
Unlock your potential to lead change
and increase sales.
What you do increases sales, how you do it raises the standard of our profession (and your salary).
Does this sound like you?
• Overworked yet not finding enough time to do everything
• Frustrated by conflicting priorities that don't move the needle
• Annoyed by being unable to prove the effectiveness of your work
• Discouraged by the lack of direction and guidance for your role
What if things could be different?
How amazing would it be if things were like this instead?
Your work...
You successfully complete projects in line with the company's maturity model that you created and which senior leaders agreed to.
Your days...
Peers seek you out for consultation on internal projects that impact sales, knowing you'll be able to provide strong insight into their efficacy.
Your career...
You have the knowledge to grow businesses with integrity. You know what to focus on and are able to communicate it effectively to leaders.
Are you ready to take a seat at the leaders' table?
Our format is changing!
Join the waitlist to be among the first to know of the remodelled Sales Operations Leadership Skills Course
If you are finding yourself nodding along to all of this, you are not alone…
Sales Ops is fundamentally different in a growing business - it's not about the latest shiny software.
We focus on different things in a growing business.
In an established large business the Sales Ops function can have many people, each able to focus on an individual aspect of the department. In SME's, we are often working solo or perhaps with one other person, at best.
In a growing business our focus must be on people and processes, not shiny software. Our role is to reduce friction between Sales and our customers, and between Sales and the rest of the business. The processes we implement are the backbone of a growing business.
This is why I am excited to introduce:
Sales Operations Leadership Skills
Lifetime access
Build the skills you need to successfully implement change.
The course builds you as a professional. Our tech agnostic approach to what we do has compound benefits over time. Learn how to stay in the game and avoid burnout whilst you grow businesses.
The Q&A sessions allow you to learn in a supportive and open environment where you can communicate with people who understand what you are talking about, and get your in the moment questions answered directly.
"The framework to prioritise progress projects and dissolve obstacles on the way to growth"
Here’s what you’ll get when you join:
01
Training Sessions - Lifetime Access
Implementable training focused on the true skills you need to deliver on the projects and activities involved in the successful running of Sales Ops in a growing business.
Value: £1,600 a year
02
Live Q&A
Regular -alumni only- live Q&A's where you can get answers to your burning questions and learn from others' experiences in a live environment.
Value: £2,700 a year
03
Templates
From project timeline templates to outlines for event invitations, our templates will save you time - there is no need to wordsmith everything, you can focus on the job itself.
Value: £250
04
VIP Access
Members will get VIP early bird access and exclusive discounts to future courses and events created by SOET.
Value: £00's
05
Community - Coming soon!
Access to our exclusive community of professionals. You can share your wins, seek help, and strengthen your network.
Value: £000's a year
06
Guest speaking
You will have the opportunity to be a guest speaker on the Sales Ops Effect podcast, increasing your personal brand.
Value: Good branding is priceless
A total value of: £5,125 (plus extras)
Lifetime access for £1,997
“Charlene has a strong sense of empathy & people skills, which combined with her technical expertise make her an excellent teacher of not only concepts and values but how they're applied in processes & stakeholder management”
— Katherine, Revenue Ops Manager
“Charlene's cross-industry sales, operations, leadership and analytics experience creates comprehensive and pragmatic solutions. With an empathetic and detail oriented communication style, you will make meaningful progress together.”
— Ross, Sales Ops & Enablement
“Charlene was a huge support to me and my role with insightful data analytics on sales performance as well as building capability across the teams in a more sustainable way through sales learning and enablement approaches.”
— Alastair, EMEA Sales Director
Let's clear some things up.
Sales Ops Myths
· Myth 1: "Technical Skills Are All That Matter" You may believe that technical skills alone are sufficient for success in sales operations. While technical expertise is undoubtedly important, it's crucial to understand that personal skills such as decision-making, prioritisation, communication, and resilience play an equally vital role. The What is not enough, it's the How, the consistent delivery that makes you successful.
· Myth 2: "Sales Operations Is Merely a Supportive Role" You may have heard that sales operations is just a supportive role in the sales process, which might lead you to undervalue its importance. That's not true. Effective sales operations is a game-changer for growing organisations. Done well it's the key to a company being able to scale-up with energy vs strain and constant personnel turnover.
· Myth 3: "Professional Development can't help me" In a demanding work environment, you might believe that dedicating time to professional development, including personal skills, is a luxury you can't afford. However, it's essential to recognise that investing in your professional growth is a crucial step toward long-term success. Building personal skills not only enhances your current performance but also paves the way for future opportunities and career advancement.
Still on the fence about it?
Is this course right for me?
Yes - If you would like to strengthen your skills in Sales Operations so that you can have a successful career and help businesses (and your career) grow.
Yes – If you are new to the profession and have inherited the role due to the magic of “give the busy and organised person more things to do because they’ll figure out how to fix it.”
Yes – If you are keen to make and influence change in companies.
Yes - if you work in Sales Operations solo or with a small team.
Yes – If you are neurodivergent OR neurotypical. I have ADHD. This profession is new and is thus flexible. You can make it work for you no matter your background.
The Essential Sales Ops Course for SME Professionals
Course Outline
Unleash Your Strategic Leadership Potential: Harnessing Transferable Skills
Empowering Authentic Values: Understanding Your Strength and Impact
Elevating Your Professional Impact: Mastering Communication Skills
Delivering Impactful Training and Events
Strategic Project Planning and Prioritisation
Effective Core Processes
Insight Reporting and Leveraging Analytics
Embracing CRM Management and Adoption
Optimising Energy Efficiency and Resource Utilisation
Problem Solving and Creative Thinking – Becoming a Strategic Partner
Whoop! You made it all the way to the end! I invite you to...
FAQs
I'm not in the UK can I still join?
Yes, this programme is open to Sales Ops professionals world-wide.
How long is the course?
There are 10 weeks of training sessions that are released weekly. Q&A sessions are every 1-2 weeks. All sessions will be recorded and can be rewatched at a later date.
Is there a monthly payment option?
Lifetime Access, what does that mean?
It means that for as long as this course and community exists you have access to it. Yes, really. Invest once for continual learning.
I'm a beginner and I'm not sure if I can keep up...
The course can be taken at your own pace and you have a supportive instructor. You also have the opportunity to place comments on any training recording that can be sent to the instructor directly.
Does the price include tax?
Yes the price includes UK VAT.
Does this cover CRM management and metrics?
Yes - the strategy. CRM management and all that entails is only 1 chapter of a Sales Operations function. To be truly successful at Sales Ops you need to know how to deliver projects, manage change, and communicate effectively.
Who trains this course?
A mentor with 14 years of experience growing companies of various sizes, and highly skilled in creating uniformity from chaos, Charlene A. Thompson MAPM has helped sellers appreciate CRMs, created revenue focus in delivery teams, and inspired leaders with clear strategies for business evolution.
A certified professional in Project Management, Charlene chose Sales Ops as her project management discipline after seeing fer herself the amount of stress and strain unstructured sales has on a business.
Her direct and impact-led approach has saved businesses money, given sales managers the confidence to lead, and increased leading and lagging indicators in sales teams worldwide.
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